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Klever Marketing Announces Shift to Mobile Platform – Optimizing Grocery Shopping

Posted October 10, 2010 by

LOS ANGELES, Oct. 13 /PRNewswire/ — Klever Marketing, Inc. (OTC Bulletin Board: KLMK) is pleased to announce today the decision and full commitment to rapidly deploy its products on a mobile technology platform by the first quarter of 2011. Along with the launch of its mobile platform, the Company plans to introduce its all-inclusive Klever Marketing’s “Points-of-Selection®”, which will bring together consumers, retailers, and product manufacturers for the first time in the supermarket industry. This action will ensure Klever Marketing’s continued leadership in optimizing consumers’ shopping experience that enhances their personal connection with their selected brands.

Klever Marketing is the industry leader in electronic, cart-mounted shopping devices dating back to 1999 with the launch of its first Klever Kart System (www.kleverkart.com). Over the past decade, Klever Marketing has released new generations of its products as memory, battery, and silicon technology have advanced. The culmination of these devices came in September 2009 with the release of the Giving Cart®, a hand-held scanning device that delivered targeted digital rich-media to shoppers in the store aisle. In addition, the Giving Cart® also provided a detailed store directory, recipes, advertised specials, and its trademarked Chime-Time® Awards Program, which randomly selects consumers to win various merchandise rewards on an hourly basis.

The Company’s mobile consumer shopping application will include these and additional features that augment the application’s overall capabilities, including GPS enhanced location technology that will: (i) allow consumers to locate nearby supermarkets and (ii) allow the mobile application to recognize when consumers have entered a supermarket. Once inside, consumers will be able to “check-in,” utilize Klever’s unique predictive coupon response system and “cash out.” A mobile management platform will also allow consumers to utilize Klever’s cloud-based Shopping as a Service to connect to the products they choose. In addition, consumers will have access to a web portal to manage their grocery shopping experience.

Klever Marketing’s pursuit of a mobile platform coincides with the accelerated growth in mobile technology over the last several years. To this end, analysts estimate that there will be more than 50 million smart phone users in the United States by 2011, with growth accelerating even more rapidly than the personal computer or the Internet.

Klever Marketing is a recurring model non-dependent on any one advertizing client.

CONTACT: 801-847-6444, pgbegum@klevermarketing.com

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